• This is the age of the customer. And customer relationships are no longer limited to buying and selling of a service or product, rather it is about adopting customer centric strategies. Organisations today are going out of their way to woo potential customers with attempts to continuously engage them right from the stage when they are simply surfing through their options. Standing as one of the most important differentiators for organisations in the highly competitive business landscape, the CEM market is expected to reach an estimated USD 16.91 Billion by 2022. However, with the availability of numerous digital channels for engagement, customer are now demanding consistent experience through out,be it via mobile phones or desktops, social media sites or e-mails. This demand has spun off one of the most interesting trend in the CEM market which is the movement towards omnichannel engagement. Simultaneously, businesses have also been investing to embed technologies that enable predictive data analytics to drive better customer engagement. With the growing opportunities, a number of vendors are now venturing in the CEM market. However, opting for the right CEM solution provider from the myriad of those present in the market can be a strenuous task. CIOReview India comes to you with the list of “20 Most Promising CEM Solution Providers”. A distinguished panel of CEOs, CIOs, Industry Analysts and the CIOReview India Editorial Team have closely scrutinized and nominated the vendors who have been transforming the CEM market through their unmatched domain expertise, addressing the various challenges that exist, while enabling businesses to strengthen customer relationships.