SurveySparrow: Building Better Customer Experiences through Omni-Channel Experience Management Platform

CIO Vendor Customer Experience Management is one of the hottest topics in the business world today. According to the 2019 Digital Trends report by Econsultancy and Adobe, it was found that CX is the most exciting opportunity for B2B companies in 2020. Customer Experience (CX) is the key differentiator for brands and a strong CXM program is only as good as the software behind it. Therefore, it is highly imperative to invest in the right software to support CX functions. However, this is not an easy task owing to several options available in the market. Moreover, CX takes into account all the customer interactions across a variety of channels and touchpoints and clients do not want to work in silos by handling multiple tools that do not communicate with each other.

This is where Walnut based SurveySparrow comes into the picture. The company offers an omnichannel Experience Management Platform that helps in building and improving better customer experiences, employee experiences and product experiences. SurveySparrow facilitates the building of tools that help companies to measure, analyse and provide amazing customer experience for brands, products, customers and employees as well.

Automate workflows and Integrate with numerous Collaborative tools
With SurveySparrow, organizations can automate workflows and connect everyday apps and organize tasks. This can be achieved through the SurveySparrow API, where organizations can integrate their various existing business applications such as CRM, Helpdesk and Internal Communication platforms, ultimately resulting in the nourishment of the enterprise environment. Also, SurveySparrow’s Webhooks can be used to pass survey data to any third-party application.

If not API or Webhooks, you can directly integrate SurveySparrow with numerous applications and collaborative tools such as Aweber, Facebook Pixel, Hubspot, Intercom, MailChimp, Rybbon, Slack, WordPress and Zappier.

Intuitive UI
One of the major factors that differentiate SurveySparrow from the others is its Intuitive UI. A UI is said to be intuitive when users understand its behavior and effect without the use of reason, experimentation, assistance, or training. SurveySparrow’s UI is so intuitive that it helped an eight-year-old to create a bot on her own using the platform. The surveys helps a user get much higher response, 40% more to be precise. The key offerings like chat surveys, conversational form, 360 platform, offline app & kiosk mode, NPS platform.
In-depth data analysis
One can also compare responses of a survey based on any specific criteria and gain hidden insights through the Cross Tabulate feature. Cross-tabulation of responses helps in understanding how different entities of your survey are related. Export reports easily in different formats such as CSV, SPSS. Advanced reports filter to sift responses using different criteria. Questions, answers, degree of completion, under details, and more. The NPS platform has a dedicated dashboard that helps you use sentiment analysis to understand customer emotions, track the NPS trends over time, and use response management to reach out to customers and close the feedback loop. SurveySparrow offers custom reports to each employee for performance review & evaluation and covers a holistic view of their performance.


SurveySparrow facilitates the building of tools that help companies to measure, analyse and provide amazing customer experience for brands, products, customers and employees as well


White-label & branding
SurveySparrow’s Enterprise Survey Software helps in performing in-depth data analysis and research. The Custom Domain feature lets you host surveys from your company’s domain and white label it, making surveys truly your own and promoting your brand. Custom email helps users to customize and personalize their customer emails- the subject, content, and brand persona. SSO enables organizations to help their employees login using the credentials of their organization

Streamlining the data collection process | Security & Privacy
This end-to-end Conversational Experience Management Platform helps in streamlining data collection by collecting feedback, data point from multiple-channels. “Our Enterprise Survey Software securely collects data with custom SSL. With GDPR compliance, data security is of utmost importance to us. Therefore, all the data is encrypted and securely stored. Not just that, SurveySparrow also allows you to export the survey results in the SPSS format, to perform in-depth statistical analysis,” says Vipin Thomas, Director of SurveySparrow.

Having carved a niche for itself in the CEM landscape, SurveySparrow was recently recognised as the ‘The fastest-growing product across the globe.’ With over 20000 customers across 149 countries, SurveySparrow is available in 50 plus languages. Moving ahead, the company is in the plans of launching one of its innovative product - ‘Rate the Meeting’ in the coming week.