RezMatic: Ensuring Engaging CX via Personalized End-to-end CEM Strategy
Millennial and Gen Z consumers are takingover the current market by storm, as they have significant influence, more market choices and spending capacity. However, most marketers have directed their focus towards data supremacy and advancing technologies like AI and AR. Marketers need to redirect their focus more on pinpointing the various upcoming trends and planning strategies to meet the demands and maintain the interest of the aforementioned demographics for businesses to thrive. A customer’s interest is fleeting. New brands need to deploy an engaging platform to acquire new customers, while legacy organizations employ Brand Ambassadors. One can retain these customers by building customer loyalty through loyalty programs and memberships. Moreover, customer feedback plays a key role in ensuring satisfied customers. Recent trends indicate that most people depend on customers’ recommendations before making a purchase. If a displeased customer is identified, a quick level of escalation within the timeframe needs to be triggered to attain resolution. One needs an expert CEM solution provider to help navigate through these complex processes.Coming to the fore is Bihar headquartered RezMatic, boosting customer experience through the use of all integrated human communication channels to help achieve the set business goals. The organization operates amidst three verticals – Beauty & Wellness, Hospitality, and Education industry. “Our core strength is developing GTM (Go-to-market) strategy and launch the product with acute precision. We have been serving largest brands of India like Shahnaz Husain Signature Store and international brands like Baylen de Louis,” informs Manish Roushan, tenured communication scientist and the Founder & CEO of RezMatic. Having returned to his hometown, Bihar after 21 years, Manish attributes the success of RezMatic to his wife and co-founder, Isha Roushan, a pillar of strength. The company was founded with a vision to make Bihar a developed and technology-enabled state. RezMatic becomes the first company from Bihar to feature in CIO Review India top promising CEM solution provider.
Manish strongly believes that CX is a two way process, where the CEM service provider and the brand play equal roles in ensuring the success of the implemented CEM strategy. Keeping this in mind, he developed a DUSTBIN strategy, where brands undergo a litmus test to confirm their ability to stand by their commitment in the proposed CEM strategy prior to on-boarding.
Dedicated towards assuring superior levels of customer satisfaction, RezMatic offers its suite of solutions divided into four broad verticals. These verticals are Text Engage (a dedicated text enabled CX Management suite where RezMatic drives a larger part of interactions over SMS enabled by AI, IoT and Automation to drive engagement, as SMS is the most widely accepted channel), Voice Engage for voice enabled CX Managment, Bot Engage (available with predefined parameters to serve customers enquiries by supportive bots) and lastly, WhatsApp Engage (the new-age-instant-interactive and WhatsApp bot for millennial). These robust verticals encompass multiple channels, where selection of the right channels depends upon the objective of the CEM strategy. “All of our verticals comply with the IoT enabled logics which are connected to all the internet enabled devices, thus paving the way for hassle free communication in real-time without any interruptions,” reveals Manish.
Gaining a strong foothold in this sector, RezMatic has expanded its product offerings by providing CRM and project based engagement models with its partnership with global technology distribution network provider, Redington India. Gearing itself up for the future with its portfolio of innovative offerings, the company envisions a 300 percent YoY growth.
Delivering Comprehensive Suite of Services
All of our verticals comply with the IoT enabled logics which are connected to all the internet enabled devices, thus paving the way for hassle free communication in real-time without any interruptions
Dedicated towards assuring superior levels of customer satisfaction, RezMatic offers its suite of solutions divided into four broad verticals. These verticals are Text Engage (a dedicated text enabled CX Management suite where RezMatic drives a larger part of interactions over SMS enabled by AI, IoT and Automation to drive engagement, as SMS is the most widely accepted channel), Voice Engage for voice enabled CX Managment, Bot Engage (available with predefined parameters to serve customers enquiries by supportive bots) and lastly, WhatsApp Engage (the new-age-instant-interactive and WhatsApp bot for millennial). These robust verticals encompass multiple channels, where selection of the right channels depends upon the objective of the CEM strategy. “All of our verticals comply with the IoT enabled logics which are connected to all the internet enabled devices, thus paving the way for hassle free communication in real-time without any interruptions,” reveals Manish.
Gaining a strong foothold in this sector, RezMatic has expanded its product offerings by providing CRM and project based engagement models with its partnership with global technology distribution network provider, Redington India. Gearing itself up for the future with its portfolio of innovative offerings, the company envisions a 300 percent YoY growth.
