• According to MarketsandMarkets research, the CEM arena will be worth $8.39 Billion by 2019. Correspondingly, Gartner states that by the year 2017, 50 Percent of consumers product investments will be redirected to customer experience innovation. The challenge, of course, is to intelligently prioritize these investments. As widely discussed as customer experience is, the process of designing these experiences is a discipline that few organizations have embraced. Ranging from identifying and closing experience gaps to true innovation, the ability to bring customers and their expectations into the design process – testing solutions and iterating improvements before scaling – will be a hallmark of the most customer-centric organizations. It is important for brands to realize, understand and act on the fact that every single customer touch-point matters a great deal in shaping a great customer experience. True across all categories, customers use multiple devices to access online reviews, company websites, TV ads, recommendations and more. And while customer journey maps will continue to be a good tool for understanding the gaps and pain points in customers’ experiences; the ever growing demands related to speed, cost of delivery, and ease of online transactions is compelling. With applications attracting customers 24/7 across the globe, Testing Analytics for site performance, ROI, and conversions become critically important for accurate data for crucial decision making. Consequently, organizations are on the lookout for vendors who can effectively help them to make sense of these vast mass of structured as well as unstructured data. Realizing this, we at CIOReview have come up with a list of ‘20 Most Promising Customer Experience Management Solution Providers’. Having being closely scrutinized by a distinct panel of judges including CEOs, CIOs, CXO, analysts and CIOReview editorial board, these vendors are well experienced in designing outstanding experiences and ecosystems to deliver the right experience to the consumers while demonstrating the business value of CX as a discipline. In short, these vendors can be rest assured to enable customer experience leaders to create an atmosphere that meet or rather exceed consumer expectations to drive profits.