Acrotrend Solutions - Modernizing Customer Analytics Using Cloud Technologies

CIO Vendor In the digital era, the market awareness and expectations of today's customers are much higher than earlier. Therefore, enterprises seek innovative ways to deliver supreme customer experience to differentiate themselves, survive and boost their revenue. For both managing and ameliorating customer experience, enterprises need to create a unified strategy which encompasses all customer interactions. To be ahead of the crowd, they rely on best of breed partners who can offer futuristic as well as agile solutions for optimizing these customer data and analytics. This is where London headquartered Acrotrend with its India office in Mumbai comes into the picture, with future proof, agile, streamlined and trusted solutions using FAST-VRM (Value Realization Method) approach. "Acrotrend focuses on modernizing customer analytics landscape using Cloud technologies to deliver FAST-VRM and leveraging latest Analytics, Cognitive, Artificial Intelligence and Machine Learning methods," unveils Sandeep Mendiratta, Co-founder of Acrotrend.

Acrotrend is a Customer Insight and Analytics consultancy that delivers end to end data analytics consultancy service. It focuses on modernizing Customer and Audience Data Analytics. The company offers a portfolio of services which includes Customer Data Management, Customer Analytics and Customer Data Science etc. "At Acrotrend, we focus on making customer analytics and decision making as complimentary as wine and cheese. Our services create an appropriate cost-effective, modern customer analytical and data environment that directly fuels our clients' customer experience programmes and initiatives," affirms Sandeep Mendiratta.

Acrotrend primarily focuses on improving acquisition of new customers, enhancing customer engagement, retaining right customers and enabling personalized experience in addition to the delivery of contextually aware marketing messages to the customers through right channel and time.
While taking its CEM services on account, the company not only integrates and organizes different types of data, but runs various statistical and data science techniques to generate key insights. It delivers these insights to the decision makers and end-users in the elegant and consumable ways. While implementing CEM services, it apĀ¬plies design thinking based approach to solve problems and defines a value driven business case and roadmap.


Acrotrend focuses on modernizing customer analytics landscape using Cloud technologies to deliver FAST-VRM and leveraging latest Analytics, Cognitive, Artificial Intelligence and Machine Learning methods


With Customer Data Management services, Acrotrend aims to help its clients in understanding their customer behaviour for enhancing customer retention and loyalty. "Our customer data management services help our clients seamlessly integrate all sources of customĀ¬er data and structure and analyze them in an effective way that will enable an environment of learning customers and make multi-dimensional view of the customers," adds Sandeep Mendiratta.

Founded in 2007, Acrotrend believes in co-creating with its clients to deliver unique and relevant customer experience by bringing out meaningful insights at each step of their audience and customer journey. Its objective is to collaborate with its clients to build a sustainable and future-proof customer analytics ecosystem. By providing solutions and services, Acrotrend aims to fuel its clients' customer experience initiatives for accomplishing their business objectives.