Outer Circle Digital Services - Enabling Innovative and Practical Communication on Digital Platforms
Advertising and films have always been the mirror image of the evolving society, consumer and trends. When one takes a look at the current consumer behavior, we witness a sea of change, especially in the buying behavior. The consumer has become more informed and can get instant information or comparison when they need. With this evolution there is also a shift in their media consumption pattern and the focus of advertising has shifted from main line to digital. Looking at this opportunity, Sujith Aradhya established Outer Circle Digital Services to help brands adapt to the digital transformation. The main idea behind the formation of Outer Circle was to assist brands in developing new consumers outside their existing circle, evolving from the method of CRM to the method of acquiring and engaging new consumers digitally. In order to get the right mix of digital platform, understanding the consumer insight, and behavior is important along with understanding the buying journey, from awareness to consideration to retention and advocacy, the vendors need to be where the potential buyer is. In the modern age, the website is the centre of all communication and is the mother of all digital assets. Sujith further elaborates, “Maintaining these websites with various parameters and updates on a daily basis comes under maintenance team and the digital communication on various platforms will be planned, strategized and executed by the digital assets management team which is further, bifurcated as consumer acquisition and consumer engagement teams.”
Outer Circle has the advantage of decoding the consumer and selecting the right mix of digital assets and communication strategy that talks to the consumer in his language. For website development, Outer Circle brings in the creative element, understands the user experience and makes sure the website is easy to use and experience. Website maintenance is like surveillance towers for Outer Circle, where they are vigilant 24/7 for any intruders, security threats etc. Digital assets management team has 2 major roles, consumer acquisition and customer engagement, where in they reach out to prospect consumers who are interested in the product and services that the clients offer, create an interest among these consumers and make them follow the brand.
The company aims to be agile and adaptive to suit itself to the needs of the changing trends of consumers and digital assets. Sujith concludes by saying, “Our forte is to create innovative yet practical communication ideas on digital platform for our clients. In short, a perfect mix of right brain wackiness and left-brain insight. Five years from today, we see our self-being a significant player in providing digital services or what so ever we may adapt to be at that point of the day. The world is changing, things are evolving and we want to help brands adapt to them.”
Outer Circle has the advantage of decoding the consumer and selecting the right mix of digital assets and communication strategy that talks to the consumer in his language
The company aims to be agile and adaptive to suit itself to the needs of the changing trends of consumers and digital assets. Sujith concludes by saying, “Our forte is to create innovative yet practical communication ideas on digital platform for our clients. In short, a perfect mix of right brain wackiness and left-brain insight. Five years from today, we see our self-being a significant player in providing digital services or what so ever we may adapt to be at that point of the day. The world is changing, things are evolving and we want to help brands adapt to them.”
